New Jeans:

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  • Giorgio Armani has officially unveiled his Autumn/Winter 2010/2011 advertising campaign and who’s the sexy poster boy fronting the jeans ad? None other than football hunk, Cristiano Ronaldo on location in Milan.
    Denim look is in:
    DENIM never goes out of style, but there are seasons when old, reliable five-pocket jeans simply are not enough.

    Popularity:
    The popularity of jeans increased with the release of the western movies made in Hollywood, in the 1930s. With the cowboys, the ‘jeans’ worn by them also became popular. However, it was the American soldiers who introduced jeans to the rest of the world, during World War II. After the war, Levi jeans started selling outside American West too. Jeans started becoming popular amongst the teenagers in the 1950s,
    while the 1960s brought the different styles in jeans - embroidered, painted, psychedelic, and so on. Today, jean has become not only popular, but also a common clothing item, throughout the world.

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